Every Bath is a Chance to Create a Memory

Introducing a gentle skincare collection thoughtfully created for children, from toddlers and up.

Every product is handcrafted with nourishing, skin-loving ingredients chosen to gently cleanse, comfort, and care for delicate skin because little ones deserve products that are as gentle as the hands that hold them.

Every Soft Hugs by V soap is thoughtfully handcrafted with comforting ingredients—from creamy coconut milk and shea butter to nourishing oatmeal, goat milk, soothing aloe, and other gentle botanicals. Softly scented with warm vanilla, calming chamomile, fresh cucumber melon, and other comforting botanical fragrances, each bar is created to transform bath time into a moment that feels clean, cozy, comforting, and wrapped in love.

A gentle blend of nourishing ingredients leaves little hands, little cheeks, and growing skin feeling clean, soft, cozy, and comforted after every bath.

The Soft Hugs Promise

We believe every child deserves products made with gentle ingredients, thoughtful care, and lots of love.

That's why every Soft Hugs by V product is handcrafted in small batches using carefully selected ingredients chosen with delicate skin in mind.

The Collection

At Soft Hugs by V, we believe the smallest moments often become the memories we treasure most.

Whether it's splashing in the tub…

wrapping up in a warm towel…

reading one more bedtime story…

or sharing one last hug before sleep…

these everyday routines become treasured memories.

Our hope is that every Soft Hugs by V product becomes a small part of those beautiful moments.

The Collection

Oatmeal + Goat Milk Soap 

Coconut Milk + Shea Soap

Aloe Collection (Coming Soon)

Bubble Bath & Body Wash (Coming Soon)

Shea Body Butter (Coming Soon)

Hair & Scalp Oil